Semrush vs Similarweb: Want to know, what to choose between Semrush and similar for competitor analysis, keyword research and which tool between them provides more accurate information.
Well that’s not a hard decision because in this article we have described and illustrated 9 reasons why you should choose semrush over similarweb for your marketing campaigns.
Main Features Comparison
But Similarweb only focuses on website statistics.
Mostly, people use similarweb for analyzing website traffic sources (where’s the site getting traffic), finding information and opportunities that we can easily do with Semrush Traffic Analytics tool, plus more things.
Reason to choose Semrush: Users can do more with SEMrush compared to similarweb.
Similarweb is mostly famous for its web statistics and monitoring.
It not only lets you spy and gather data from your website’s similar competitors, but also helps to keep a close eye on website overall performance, emerging growing opportunities and improves decision making process for action taking.
Plus, you can also compare sites with each other to find hidden aspects.
Whereas, Semrush has more advanced all in one marketing toolkit. Which lets you know all the data that Similarweb shows. Plus, much more comprehensive competitor’s data and the best part of Semrush’s tools is that they are integrated with each other.
As soon as you start analyzing your competitors, you are tapping on all the SEO data of the site, which with Similarweb can’t be possible.
Reason to choose Semrush: SEMrush provides more detailed data of competitors that with similarweb cannot possible.
Each tool has their own intelligence system to gather data and if we talk about their accuracy then it depends on several factors like where and how they collect data & how intelligently process it.
Semrush has huge data collection or what I should say biggest database in the world (growing day by day).
Which gathered from 190 countries and regions.
Semrush has numerous crawlers that surf through search engines and websites to gather data.
And the best part, all these regions data available to analyze under one price subscription (no extra charges for each country data like Similarweb).
Until now, Semrush has collected 500 TB clickstream data from 200 million worldwide panelists (penalist means regional data collection center).
On the other side, Similarweb also has a powerful crawling system, which continuously crawls the search engine and web pages to gather data on large scale from different regions.
Like, SEMrush, Similarweb also depend on clickstream data collection to show analytic stats.
But how big is it?
Well, all we know is that similarweb has a large web data collection but how big it is, that’s unclear and unmentioned.
Plus, Similarweb only gives access to the purchased database. You have to pay an extra amount for each country’s database to get your hands on it.
– SEMrush Data Accuracy
With Semrush recent fundings and improved machine learning AI, their estimate data accuracy much better than previous Semrush in the past.
But still there are some little discrepancies in the numbers. You must know no tool in the market is pin point accurate.
But how much closer they are to accuracy matters most.
– Similarweb Data Accuracy
Similarweb shows traffic sources and keywords data, basically it gives users an idea of website stats and where they are getting traffic.
But when it comes for smaller sites there is no data to analyze (that’s what I disliked most).
That makes clear similarweb good for bigger sites but for small domains you will see no data. Plus, when we compare keywords keywords data with google, there are difference in numbers.
Reason to choose Semrush: Semrush traffic analytics much better data statistics, especially for small domains compared to similarweb that shows no data.
With similarweb, you can know the traffic that website gets from different social platforms as traffic sources.
Furthermore, you can view how much traffic is directed from a social site on specific time periods, total number of users visit, referring to social pages and traffic shares from different social platforms.
But with Semrush you get a more lethal weapon than similarweb. Trust me, It has a combined social media analysis tool that I doubt you find anywhere else.
Semrush social media tool not only give you all social traffic statistics but also let you track different social platforms with an amazing tracking tool known as Social Media Tracker.
And, with this tracker, you can easily keep an eye on competitor’s social profiles and gather precious information like,
Reason to choose Semrush: Semrush social tracker tool digs deeper and provides more valuable data that I think is really helpful to win social media game. Whereas similarweb only shows traffic drive from social media platforms as traffic sources.
Semrush keyword data collection contains more than 20 million keywords (updating regularly) that makes it one of the best keyword research tool in the world.
In Semrush, you will find 2 amazing and powerful tools for keyword research.
In the keyword magic tool, all you have to enter the main keywords that you want to rank for, choose the country where you want to rank and let the keyword magic tool do it’s work.
In just a few seconds, you will get all keyword suggestions listed related to seed Keywords.
You can even check metrics for better understanding about keywords.
And to make the research easy, there are several filters to use and different types of keyword segments like question based keywords, board match, phrase match, exact match and related keywords data.
To perform Competitor Keyword Research, you have to go to the organic research section and enter the competitor’s domain url. And it will show you all the keywords that are ranking in search engines. Plus, other useful information like,
And there’s also one important tool pretty much related to competitive research called Keyword gap analysis.
It will let you know all the keywords that you are missing, but already generating traffic for your competitors and ranking commonly between them.
Plus, there are also some amazing tools that can’t be avoided in SEMrush like trend graph (shows keywords trend over the period) and organic vs paid keywords data.
SimilarWeb also offers keyword research and competitor keyword analysis.
You can start keyword research by two methods.
If you want a fresh start use keyword generator tool. Just enter your main keyword and it will instantly show all the keyword results with volume, yearly trend, cpc, and number 1.ranking sites as leaders.
And the best part there is also organic and paid keywords data, like semrush have.
In the keyword generator tool, you can use filters with ‘phrase match’, ‘Trending keywords’, ‘question queries’ and ‘related keywords’.
That’s all in term of filters, no more helpful filters like board match, keyword exclude & include filter, word frequency that we saw in SEMrush.
And the most important thing that I feel similarweb is lacking ‘Keyword difficulty score’ metric. There’s no way can tell which keywords are easy to rank.
For Competitor Keyword Analysis, you just need to enter competitors site url and it will show you all their ranking keywords, volume, their traffic share and positions.
Plus, there are also some filters above for sorting the results.
But even here you will not find the keyword difficulty metric (maybe we see that in future but for now it’s not here).
Reason to choose Semrush: Semrush has much more useful filters and keywords accuracy with KD score to understand the results smoothly.
Analytical tools built, so we can easily analyze and understand the information,
Semrush traffic analytics also has a feature called ‘Top Pages Report’. Which shows the competitor website’s most visited pages.
With a single glance you will easily know competitor high traffic pages with keywords and backlinks data.
Plus, there are also some advanced filters options like unique visitors to show relevant information.
Previously, similarweb also had this feature named as popular pages but now it has been unavailable and only limited to fewer audience.
Reason to choose Semrush: In semrush users can easily access top pages features but in similarweb this is only available for few users or might be charged extra for users who want to use it.
Mobile devices space grew exponentially in the past few years as the number of mobile internet users increased.
Search engines focusing more on better mobile-friendly results, even recently Google (biggest search engine on planet) introduced an update for better mobile friendly search results and user experience.
So it’s very important for marketers to analyze mobile traffic of websites.
And hopefully, in Semrush traffic analytics, websites mobile traffic data available under devices section.
In Similarweb mobile traffic data is also available, but only in pro plan with extra billing.
Reason to choose Semrush: Although both tools have mobile traffic data and traffic analysis go neck to neck but in semrush it comes as a feature of traffic analytics. While in similarweb you have to purchase regional mobile data separately.
As you can see clearly, in semrush there are several more important APIs than similarweb. Plus, the most important noticing thing here, you will get API access only to the regional database that you purchased from similarweb.
While in SEMrush you get access to all territorial and regional databases.
Reason to choose Semrush: It’s clear, semrush makes more sense.
In semrush users are more independent to checkout pricing as their needs under monthly and yearly subscription plans.
All the pricing plans are clear and transparent with coming features.
Plus, users can upgrade, downgrade or cancel their subscription anytime they want.
$119 .95 per month
For freelancers, startups and in-house marketers with limited budget
Run your SEO, PPC and SMM projects with 40+ advanced tools.
Know your competitors’ traffic sources, rankings, social media results & more.
Read only sharing access.
$229 .95 per month
$449 .95 per month
For agencies, E-commerce projects and businesses with extensive web presence
All the Guru features plus:
On the other hand, similarweb is complicated in terms of pricing because there are no pricing tags on their site or anywhere.
The only way to know the pricing is by contacting their support team (that way no telling, what’s the fixed price for every user).
Additionally, you have to pay separately for additional regional databases and mobile traffic data. Although there’s also a free plan available but has very limited features and access.
In most simple terms, similarweb features are only meant for businesses and enterprises. Individuals (specially small marketers) cannot afford it
Reason to choose Semrush: Pricings are clear and same for every user and semrush gives better value for money at any point compared to similarweb.
After reading the article, it’s no brainer to understand why choosing SEMrush over Similarweb makes sense.
Semrush users getting (much) more for less. Plus, semrush also has many other amazing tools like paid traffic analysis, social media toolkit, backlink profile analysis, competitive analysis etc.
While similarweb unclear pricing and features makes it less valuable to semrush.
I hope you find out Semrush vs Similarweb comparison useful and helped you choose the best the marketing tool for your campaigns.
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